According to a survey conducted among consumers in the United States in August 2022, ** percent of respondents said they had purchased products or services based on recommendations from family, while ** percent said they did so based on suggestions from close friends. Gen X respondents were those most inclined towards following the recommendations of family and friends. In contrast, Gen Z and Millennial respondents were more likely to adhere to the endorsements of companies or brands on social media.
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MarketingCharts. (October 17, 2022). Leading product recommendation sources according to consumers in the United States as of August 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. "Leading product recommendation sources according to consumers in the United States as of August 2022, by generation ." Chart. October 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. (2022). Leading product recommendation sources according to consumers in the United States as of August 2022, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts. "Leading Product Recommendation Sources According to Consumers in The United States as of August 2022, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2022, /statistics/1340543/purchase-recommendation-sources-by-generation-us/
MarketingCharts, Leading product recommendation sources according to consumers in the United States as of August 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1340543/purchase-recommendation-sources-by-generation-us/ (last visited July 15, 2026)
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation [Graph], MarketingCharts, October 17, 2022. [Online]. Available: /statistics/1340543/purchase-recommendation-sources-by-generation-us/
