During a survey conducted in September 2021 among content marketers who make use of videos in the United States, ** percent of respondents said that interviews with influencers or subject matter experts produced the best content marketing results in the previous 12 months. Case studies, customer stories, and explainer videos were said to yield the best results by ** percent of respondents, while ** percent cited branded stories.
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Content Marketing Institute, & Vidyard. (November 9, 2021). Most effective content marketing videos in the United States as of October 2021, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, und Vidyard. "Most effective content marketing videos in the United States as of October 2021, by type." Chart. November 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, Vidyard. (2021). Most effective content marketing videos in the United States as of October 2021, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute, and Vidyard. "Most Effective Content Marketing Videos in The United States as of October 2021, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2021, /statistics/1281688/most-effective-content-marketing-videos-usa/
Content Marketing Institute & Vidyard, Most effective content marketing videos in the United States as of October 2021, by type ÌÇÐÄÆƽâ°æ, /statistics/1281688/most-effective-content-marketing-videos-usa/ (last visited July 28, 2026)
Most effective content marketing videos in the United States as of October 2021, by type [Graph], Content Marketing Institute, & Vidyard, November 9, 2021. [Online]. Available: /statistics/1281688/most-effective-content-marketing-videos-usa/
