| Characteristic | Values its employees | Champions social or political causes that I believe in | Follows sustainable practices | Values diversity and inclusion | Is transparent and trustworthy | None of the above matters when making a purchase |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
Source
Release date
January 2023
More information
Region
United States
Survey time period
January 7 to 11, 2022, and January 13 to 17, 2023
Number of respondents
4,068 respondents
Age group
18 years and older
Special properties
weighted by U.S. Census
Supplementary notes
Number of respondents in 2023. The number of respondents in 2022 amounted to 2,173.
The source does not specify the survey type.
This source phrased the question as follows: "Which of the following would you say matters the most when deciding what brand of product or service to buy? A brand that:"
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