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Type of brands consumers plan to stay loyal to during a recession in the United States as of August 2022

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Source

Release date

August 2022

Region

United States

Survey time period

as of August 2022

Number of respondents

600 consumers

Method of interview

Online survey

Supplementary notes

The source does not specify the date of the survey. The date provided is the release date.

Citation formats

Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2022

In the face of a recession, consumers in the United States reported they tend to stay loyal to brands they already trust, according to a survey conducted in 2022. Nearly ** percent of the respondents, the highest share, planned to keep buying the brands they have used the longest. Roughly ** percent of consumers stated that they would stick to entirely American brands if a recession strikes, while around ** percent would keep loyal to brands that give back to the community.

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Recession indicators worldwideInflation worldwideGlobal economyEnergy prices worldwideFederal Reserve System
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