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Reasons for not joining any premium loyalty program according to consumers in the United States as of February 2022

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Source

Release date

September 2022

Region

United States

Survey time period

February 2022

Number of respondents

2,500 respondents

Supplementary notes

Type of survey and age of respondents not specified by source.

Multiple answers were possible.

The source considers premium loyalty programs those with benefits that can be used in exchange for a membership fee.

Citation formats

Reasons for U.S. consumers for not joining a premium loyalty program 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2023

During a February 2022 survey conducted among consumers in the United States, ** percent of respondents reported expensiveness as a reason for not joining any premium loyalty program. Another ** percent of the respondents stated they did not see the value of joining such programs. Around **** of U.S. consumers reported they are open to premium loyalty programs, but their favorite brands do not offer them.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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