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Popularity of brand canceling due to its marketing activities among Generation Z in the United States as of May 2022

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Source

Release date

June 2022

Region

United States

Survey time period

May 10 and 11, 2022

Number of respondents

375 respondents

Age group

18-25 years

Method of interview

Online survey

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Gen Z: popularity of brand canceling in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 20, 2022
During a 2022 survey, ** percent of responding adult Generation Z consumers (aged 18 to 25) stated they had already canceled a brand for its marketing campaign or advertising. On the other hand, Americans generally wish more brands expressed support towards social issues, such as sustainability or racial equality.
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