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Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022

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Source

Release date

September 2022

Region

United States

Survey time period

February 2022

Number of respondents

2,500 respondents

Supplementary notes

Type of survey and age of respondents not specified by source.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Distribution of U.S. consumers by how much they would pay for a loyalty program 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2023
During a February 2022 survey conducted among consumers in the United States, nearly ** percent of respondents were willing to pay for a loyalty program with their favorite brand. Around ** percent of U.S. consumers reported that they would pay less than ** U.S. dollars per year for a loyalty program. On the other hand, ** percent of respondents said they would not be willing to pay for a loyalty program.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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