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Preferred ways to engage with a brand’s loyalty program according to consumers in the United States as of December 2021

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Source

Release date

June 2022

Region

United States

Survey time period

As of December 2021

Number of respondents

760 respondents

Age group

16 years and older

Supplementary notes

The source does not specify the type of the survey.

Multiple answers were possible.

Citation formats

Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2023
As of December 2021, more than ** percent of responding consumers in the United States said they preferred to engage with a brand’s loyalty program on mobile devices while shopping online. In the meantime, roughly ** percent of U.S. consumers preferred to engage with a brand’s loyalty program on mobile while shopping in-store.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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