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Share of consumers who were more loyal to a brand because of its public stance on societal events in the United States in April 2022, by age group

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Source

Release date

March 2023

Region

United States

Survey time period

April 2022

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

The release date is the date of access.

Citation formats

Loyalty to brands with public stance on societal issues in the U.S. 2022, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2023

According to the results of an April 2022 survey of consumers in the United States, nearly ** percent of respondents among Generation Z stated that they are more loyal to a brand because of its public stance on societal events. The same share was recorded among Millennials. On average, ** percent of U.S. consumers felt more loyal to brands speaking up face social issues.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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