During an April 2023 online survey among adults in the United States, ** percent of respondents stated they had seen, read, or heard some or a lot about Pepsi changing its logos and visual identity. Less than ** percent said the same about Toblerone's shift. Mondelēz International, which runs the chocolate brand, had to remove the Matterhorn mountain from its logo after moving the candy's production out of Switzerland. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.
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Morning Consult. (May 8, 2023). Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. "Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. (2023). Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult. "Level of Awareness of Selected Brands' Logo and Visual Identity Changes among Adults in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
Morning Consult, Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/ (last visited July 20, 2026)
Level of awareness of selected brands' logo and visual identity changes among adults in the United States as of April 2023 [Graph], Morning Consult, May 8, 2023. [Online]. Available: /statistics/1385464/level-awareness-selected-brands-logo-visual-identity-changes-adults-us/
