Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a September 2022 survey conducted in the United States, a little above two-thirds (** percent) of respondents aged 25 to 40 switched from a brand they regularly purchase to a different brand offering better-incentivized engagements. Among respondents aged 57 to 75, the share stood at ** percent. Incentivized engagements are marketing campaigns such as contests and sweepstakes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ebbo. (February 1, 2023). Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/
ebbo. "Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/
ebbo. (2023). Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/
ebbo. "Customers Who Have Switched from a Brand They Regularly Purchase to a Different Brand That Offered Better-incentivized Engagements in The United States as of September 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/
ebbo, Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/ (last visited July 23, 2026)
Customers who have switched from a brand they regularly purchase to a different brand that offered better-incentivized engagements in the United States as of September 2022, by age group [Graph], ebbo, February 1, 2023. [Online]. Available: /statistics/1383494/customers-changed-brands-for-better-incentivized-engagements-age-us/
