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Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation

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Source

Release date

May 2023

Region

United States

Survey time period

April 25 to 27, 2023

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online interview

Citation formats

Share of adults buying a product because of its logo in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2023
During an April 2023 online survey among adults in the United States, ** percent of responding GenZers (born between 1997 and 2012) and ** percent of millennials (1981-1996) reported having purchased a product because it had an interesting logo. Among GenXers (1965-1980) and baby boomers (1946-1964), the shares stood at ** and ** percent, respectively.
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Statistics on " Advertising and marketing to Generation Z in the United States "

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Demographic profile

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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  • Premium Statistics

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