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Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause

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Sources

Release date

March 2023

Region

United States

Survey time period

October 25 to November 3, 2022

Number of respondents

2,024 respondents

Special properties

among U.S. consumers

Method of interview

Online interview

Supplementary notes

The source does not specify the age of the respondents.

Citation formats

Share of consumers who could not name a purposeful brand in the U.S. 2022, by cause

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2023
As of November 2022, around ** percent of consumers surveyed online in the United States could not spontaneously name a brand they thought was taking care of the environment and fighting climate change. The same share of interviewees could not mention a brand promoting diversity and inclusion. Approximately ** percent of respondents failed to cite a company they thought was giving back to the community.
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