According to a survey by in May 2023, the majority of respondents in India purchased an influencer-endorsed product because they found the promotion convincing. On the other hand, around ** percent of the participants agreed to base their judgment solely on trust.
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. "Reasons for purchasing products that were endorsed by an influencer in India in May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by an influencer in India in May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by An Influencer in India in May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
Rakuten Insight, Reasons for purchasing products that were endorsed by an influencer in India in May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/ (last visited July 31, 2026)
Reasons for purchasing products that were endorsed by an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201323/india-reasons-for-purchasing-influencer-endorsed-products/
