According to a study on influencer marketing across India in 2024, most of the surveyed social media influencers have not used Shorts to target YouTube audiences. Another ** percent of respondents indicated that they preferred Reels over Shorts, and over ** percent stated that they used Shorts regularly.
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Influencer. (September 18, 2024). Opinion of social media influencers on YouTube Shorts in India in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. "Opinion of social media influencers on YouTube Shorts in India in 2024." Chart. September 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. (2024). Opinion of social media influencers on YouTube Shorts in India in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. "Opinion of Social Media Influencers on Youtube Shorts in India in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Sep 2024, /statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer, Opinion of social media influencers on YouTube Shorts in India in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1424527/india-influencer-opinion-on-youtube-shorts/ (last visited July 27, 2026)
Opinion of social media influencers on YouTube Shorts in India in 2024 [Graph], Influencer, September 18, 2024. [Online]. Available: /statistics/1424527/india-influencer-opinion-on-youtube-shorts/