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Leading social media platforms for influencer collaboration across India in 2024

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Source

Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Citation formats

Preferred platform for social media influencer collaboration India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2024

According to a study on influencer marketing across India in 2024, Instagram was the leading platform for collaboration between influencers and brands in the country, as per ** percent of respondents. YouTube was the second-most popular choice. The increasing popularity of short form video content among Indian audiences resulted in both brands and content creators relying heavily on these platforms for marketing.

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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

3

Indian influencer market

4

Creator economy

4

Consumer perspective

5

Leading platforms

4

Brand collaboration

4

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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