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With more than *** million followers, Indian cricketer Virat Kohli's Instagram account was the most followed profile across India in 2023. This was followed by Priyanka Chopra Jonas' profile with nearly ** million followers, making it the most followed actor's profile in the country.

Popularity of Instagram

Instagram is one of the most popular social media platforms in India. However, the popularity remains highest in male users who have consistently formed more than ** percent of the total user base since 2018. In 2021, the share of female users across India was more than ** percent. Instagram was ranked fourth in the list of leading social media platforms to penetrate the Indian market as of the third quarter of 2021. In addition to this, the market share of Instagram in India’s social media showed growth towards the end of 2021. However, fluctuations were observed.

Instagram Influencers in India

As of January 2021, the majority of Instagram influencers in India were between the age of 18 to 34 years. For the same period, more than 60 percent of the Instagram influencers in India were males.