According to a survey by in May 2023, more than **** of the Indian participants admitted to having purchased an item that was endorsed by an influencer. On the other hand, only *** percent of the respondents claimed to be unaware of product endorsements by influencers.
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Rakuten Insight. (June 12, 2023). Share of people that purchased a product endorsed by an influencer in India in May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. "Share of people that purchased a product endorsed by an influencer in India in May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. (2023). Share of people that purchased a product endorsed by an influencer in India in May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. "Share of People That Purchased a Product Endorsed by An Influencer in India in May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight, Share of people that purchased a product endorsed by an influencer in India in May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/ (last visited July 30, 2026)
Share of people that purchased a product endorsed by an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
