As one of India's leading Bollywood actors, Akshay Kumar, was featured in the highest share of advertisements with film celebrities on television in 2023, accounting for *** percent of all TV ads featuring film celebrities. The film celebrities with the next highest share of endorsed TV ads in that year was Amitabh Bachchan.
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EY, & FICCI. (March 12, 2024). Share of television advertisements featuring select film stars in India in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, und FICCI. "Share of television advertisements featuring select film stars in India in 2023." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, FICCI. (2024). Share of television advertisements featuring select film stars in India in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY, and FICCI. "Share of Television Advertisements Featuring Select Film Stars in India in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
EY & FICCI, Share of television advertisements featuring select film stars in India in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/ (last visited August 01, 2026)
Share of television advertisements featuring select film stars in India in 2023 [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: /statistics/1293881/india-tv-ad-endorsement-by-film-celebrities/
