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Audience engagement rate of influencers across India in 2024, by tier

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Sources

Release date

April 2024

Region

India

Survey time period

2024

Supplementary notes

The source has segregated content creators into the following levels based on the number of followers:
Nano influencers - 1k to 10k followers
Micro influencers - 10k to 100k followers
Macro influencers - 100k to 500k followers
Mega influencers/Celebrities - 500k+ followers

Citation formats

Average influencer engagement rate India 2024, by tier

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2025

Among the various tiers of social media influencers in India, it was reported that nano influencers exhibited the highest levels of engagement with their audiences of up to **** percent as of 2024. Meanwhile, the more easily discoverable tiers of influencers, that is macro and mega influencers who have a larger following, were found to engage the least with their audience.

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