ÌÇÐÄÆƽâ°æ

Number of influencers on Instagram across India in 2024, by tier

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2024

Region

India

Survey time period

2024

Supplementary notes

The source defined the influencer tiers as follows:

Nano- 1k to 10k followers;

Micro- 10k to 100k followers;

Macro- 100k to 500k followers;

Mega/celebrity- 500k+ followers.

Citation formats

Influencer count on Instagram India 2024, by tier

Published by Thuy D., Jan 27, 2025

Most influencers on Instagram across India fell under the nano influencer tier, grossing over * in number. In comparison, there were up to * content creators that were grouped under the mega influencer or celebrity category. While more easily discoverable than the other tiers, this tier of influencers had a low engagement rate.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in India

Global overview

3

Indian influencer market

4

Creator economy

4

Consumer perspective

5

Leading platforms

4

Brand collaboration

4

Further Content: You might find this interesting as well

Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.