According to a survey by in May 2023, just under ** percent of respondents in India purchased products endorsed by YouTube influencers. Instagram influencers had the **** impact on purchasing decisions during the survey period, followed by on-screen celebrities.
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Rakuten Insight. (June 12, 2023). Types of influencers whose endorsed products were purchased across India in May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/
Rakuten Insight. "Types of influencers whose endorsed products were purchased across India in May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/
Rakuten Insight. (2023). Types of influencers whose endorsed products were purchased across India in May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/
Rakuten Insight. "Types of Influencers Whose Endorsed Products Were Purchased across India in May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/
Rakuten Insight, Types of influencers whose endorsed products were purchased across India in May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/ (last visited July 29, 2026)
Types of influencers whose endorsed products were purchased across India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1202871/india-types-of-influencers-whose-endorsed-products-were-purchased/
