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Social media usage in India

Statistics report about social media usage in India

This report presents insights and statistics on social media usage in India with a focus on Meta Platforms followed by other popular social media platforms. Additionally, a chapter each has been dedicated to usage and advertising trends.

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Table of contents

Global overview

7
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Countries with most WhatsApp Business app downloads 2026
  • Premium Statistic WhatsApp user engagement in selected markets 2020-2024
  • Basic Statistic Countries with the most Instagram users 2025
  • Basic Statistic Countries with the most Facebook users 2025
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2025, by country

Social media in India

4
  • Premium Statistic Digital population in India 2025, by type
  • Premium Forecast Most used social media platforms by type in India 2023
  • Premium Statistic Leading social media sites in India 2026, by web referral share
  • Premium Statistic Daily time spent on social media apps in India 2025

Meta Platforms

6
  • Premium Statistic Share of Facebook in social media market India 2019-2025
  • Premium Forecast Number of Facebook users in India 2017-2030
  • Premium Statistic Facebook India revenue FY 2017-2024
  • Premium Forecast Number of WhatsApp users in India 2017-2030
  • Premium Forecast Number of Instagram users in India 2017-2030
  • Premium Statistic Share of Instagram in social media market India 2020-2025

Other social networks

5
  • Premium Statistic Leading YouTube channels in India 2026, by video views
  • Premium Statistic Share of X in social media market India 2020-2024
  • Premium Statistic Leading Twitter profiles in India 2024, by number of followers
  • Premium Forecast Number of Snapchat users in India 2017-2030
  • Premium Statistic Share of LinkedIn in social media market India 2019-2026

Usage trends

5
  • Premium Forecast Most common social media activities in India 2025
  • Premium Statistic Preferred platforms for influencer marketing India 2025
  • Premium Statistic Social networks to access news India 2026
  • Premium Statistic Brand interaction of consumers on social media India 2024
  • Premium Statistic Consumer interaction with user-generated content India 2023, by type

Advertising

5
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country
  • Premium Statistic Number of users reached by ads on select social media India 2025
  • Premium Statistic Most impactful social media ad types India 2025
  • Premium Statistic Reasons to not view social media ads India 2025
  • Premium Statistic Digital media ads in violation of ASCI guidelines India FY 2024, by platform
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