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Share of people that follow at least one social media influencer in India in May 2023

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Source

In cooperation with
Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

33,091 respondents

Age group

16 years and older

Supplementary notes

Original question: Do you follow at least one influencer on social media?

The survey question had 12,365 female and 20,726 male respondents.

Citation formats

People that follow at least one social media influencer India 2023

Published by Thuy D., Jun 12, 2023

According to a survey by in May 2023, nearly ** percent of the participants in India admitted to following at least one influencer on social media platforms. On the contrary, about **** percent of the respondents did not know what a social media influencer was.

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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