The majority of content creators in India across platforms were nano influencers, that figured around * in 2024. Contrariwise, mega influencers and celebrities, who had the most followers, amounted to * in number during the same period. Nano influencers also had the highest engagement rate among all the content creator tiers.
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Kofluence. (April 10, 2024). Number of content creators across platforms in India in 2024, by tier (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1493956/india-number-of-influencers-by-tier/
Kofluence. "Number of content creators across platforms in India in 2024, by tier (in 1,000s)." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1493956/india-number-of-influencers-by-tier/
Kofluence. (2024). Number of content creators across platforms in India in 2024, by tier (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1493956/india-number-of-influencers-by-tier/
Kofluence. "Number of Content Creators across Platforms in India in 2024, by Tier (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1493956/india-number-of-influencers-by-tier/
Kofluence, Number of content creators across platforms in India in 2024, by tier (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1493956/india-number-of-influencers-by-tier/ (last visited July 29, 2026)
Number of content creators across platforms in India in 2024, by tier (in 1,000s) [Graph], Kofluence, April 10, 2024. [Online]. Available: /statistics/1493956/india-number-of-influencers-by-tier/
