The share of Instagram in India's overall social media market stood at percent in August 2025. This was an increase compared to the same period in the previous year. Instagram has increasingly gained popularity among Indian social media users over the years, making it the second leading platform in the market after Facebook.
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StatCounter. (September 2, 2025). Share of Instagram in social media market across India from January 2020 to August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/945365/india-instagram-share-in-social-media-market/
StatCounter. "Share of Instagram in social media market across India from January 2020 to August 2025." Chart. September 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/945365/india-instagram-share-in-social-media-market/
StatCounter. (2025). Share of Instagram in social media market across India from January 2020 to August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/945365/india-instagram-share-in-social-media-market/
StatCounter. "Share of Instagram in Social Media Market across India from January 2020 to August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2025, /statistics/945365/india-instagram-share-in-social-media-market/
StatCounter, Share of Instagram in social media market across India from January 2020 to August 2025 ÌÇÐÄÆƽâ°æ, /statistics/945365/india-instagram-share-in-social-media-market/ (last visited July 30, 2026)
Share of Instagram in social media market across India from January 2020 to August 2025 [Graph], StatCounter, September 2, 2025. [Online]. Available: /statistics/945365/india-instagram-share-in-social-media-market/
