According to a survey on influencer marketing in India conducted in 2024, over ** percent of respondents who were content creators preferred using influencer marketing platforms or agencies to identify potential brand collaborations. Contrariwise, less than ** percent of influencers chose to pitch to brands directly. Some of the leading criteria influencers considered before entering brand collaborations were brand-reputation, long-term partnerships, and monetary benefits.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kofluence. (April 10, 2024). Preferred brand outreach methods among influencers in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1552575/india-leading-brand-outreach-methods/
Kofluence. "Preferred brand outreach methods among influencers in India in 2024." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1552575/india-leading-brand-outreach-methods/
Kofluence. (2024). Preferred brand outreach methods among influencers in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1552575/india-leading-brand-outreach-methods/
Kofluence. "Preferred Brand Outreach Methods among Influencers in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1552575/india-leading-brand-outreach-methods/
Kofluence, Preferred brand outreach methods among influencers in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1552575/india-leading-brand-outreach-methods/ (last visited July 20, 2026)
Preferred brand outreach methods among influencers in India in 2024 [Graph], Kofluence, April 10, 2024. [Online]. Available: /statistics/1552575/india-leading-brand-outreach-methods/
