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Digital marketing in India

Statistics report about digital marketing in India

This report presents a range of statistics and insights about the digital marketing sector in India. The country's stand compared to the world, along with data on key marketing practices has been curated. The report focuses on digital marketing budgets alongside the major marketing channels, followed by a final chapter on the employment of AI.

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Table of contents

Global outlook

5
  • Premium Statistic Change in traditional and digital advertising and marketing spending worldwide 2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Premium Statistic Main areas and tactics in which marketers used AI worldwide 2025
  • Premium Statistic Share of marketing budgets allocated for AI worldwide 2024

Digital marketing overview

6
  • Premium Statistic Digital population in India 2025, by type
  • Premium Statistic Digital marketing spending in India FY 2018-2026
  • Premium Statistic Yearly digital advertising spend share India 2016-2027
  • Premium Statistic Digital ad spend share India 2025, by industry
  • Premium Statistic Digital media spend share India 2025, by industry
  • Premium Statistic Monthly hires in advertising departments India 2020-2024

Key contributors

5
  • Premium Statistic Distribution of FMCG digital advertising expenditure India 2025, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2025, by format
  • Premium Statistic Share of pharmaceutical digital advertising expenditure in India 2025, by format
  • Premium Statistic Distribution of consumer durables digital ad expenditure in India 2024, by format
  • Premium Statistic Share of auto industry digital advertising expenditure in India 2024, by format

B2C marketing

6
  • Premium Statistic Value of the influencer marketing industry in India 2025-2026
  • Premium Statistic Average influencer engagement rate India 2024, by tier
  • Premium Statistic Influencer marketing trends among brands India 2025
  • Premium Statistic Preferred platforms for influencer marketing India 2025
  • Premium Statistic Number of users reached by ads on select social media India 2025
  • Premium Statistic Most impactful social media ad types India 2025

AI in marketing

6
  • Premium Statistic Common marketing use cases of AI in India 2023
  • Premium Statistic AI use for social media influencer marketing India 2023
  • Premium Statistic Most used AI tools for marketing in India 2023
  • Premium Statistic Share of GenAI use cases in 2024
  • Premium Statistic Attitude towards generative AI adoption in marketing in India 2023
  • Premium Statistic Top challenges to AI adoption in marketing in India 2025
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