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Influencer marketing in India

Statistics report about influencer marketing in India

This report presents a range of statistics and insights about the influencer marketing industry in India. A global overview, along with key figures on the domestic market has been curated. The report focuses on the creator economy and brand collaboration trends while providing a glimpse of the most effective platforms, and the impact on consumer behavior.

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Table of contents

Global overview

3
  • Basic Statistic Global influencer marketing value 2015-2025
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Statistic Number of influencers brands worked with worldwide 2024

Indian influencer market

4
  • Premium Statistic Value of the influencer marketing industry in India 2025-2026
  • Premium Forecast Most popular influencer genres in India 2025
  • Premium Statistic Preferred types of content created by influencers India 2024
  • Premium Statistic Purchased products that were endorsed by influencer India 2023

Creator economy

4
  • Premium Statistic Number of influencers across platforms India 2024, by tier
  • Premium Statistic Influencer count on Instagram India 2024, by tier
  • Premium Statistic Number of YouTube influencers India 2024, by tier
  • Premium Statistic Average influencer engagement rate India 2024, by tier

Brand collaboration

4
  • Premium Statistic Influencers' expectations from brand collaborations India 2024
  • Premium Statistic Leading factors considered before brand collaboration India 2024
  • Premium Statistic Influencer marketing trends among brands India 2025
  • Premium Statistic Preferred means of brand outreach India 2024

Leading platforms

4
  • Premium Statistic Preferred platforms for influencer marketing India 2025
  • Premium Statistic Preferred platform for social media influencer collaboration India 2024
  • Premium Statistic Social media influencers opinion on YouTube Shorts India 2024
  • Premium Statistic Select social media platforms usage among creators and brands India 2024

Consumer perspective

5
  • Premium Statistic People that follow at least one social media influencer India 2023
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Reasons for not buying influencer endorsed products India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
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