In response to a survey on influencer marketing in India conducted in 2024, nearly ** percent of respondents who were content creators stated that brand reputation was the leading factor they considered before collaborating with a brand. The other two major parameters reported were long-term partnerships and monetary benefits.
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Kofluence. (April 10, 2024). Major parameters considered before brand collaboration by influencers in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. "Major parameters considered before brand collaboration by influencers in India in 2024." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. (2024). Major parameters considered before brand collaboration by influencers in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence. "Major Parameters Considered before Brand Collaboration by Influencers in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1552571/india-leading-parameters-for-brand-collaboration/
Kofluence, Major parameters considered before brand collaboration by influencers in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1552571/india-leading-parameters-for-brand-collaboration/ (last visited July 20, 2026)
Major parameters considered before brand collaboration by influencers in India in 2024 [Graph], Kofluence, April 10, 2024. [Online]. Available: /statistics/1552571/india-leading-parameters-for-brand-collaboration/
