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Influencer marketing in Asia

Statistics report on influencer marketing in Asia

This report provides graphs and statistics on influencer marketing in Asia. It includes an overview of the industry, followed by key indicators on the leading markets, social media platforms, influencers, and audience. The concluding chapter examines consumer behavior and preferences in Asia.

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Table of contents

Overview

4
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Share of social media influencers by number of followers Asia 2020-2022
  • Premium Statistic Leading social media platforms used by influencers Asia 2020-2022

Leading markets

4
  • Premium Statistic Active userbase of influencers in China 2022, by platform
  • Premium Statistic Influencer marketing market size in Japan 2022-2029
  • Premium Forecast Influencer advertising spending in Indonesia 2017-2030
  • Premium Statistic Value of the influencer marketing industry in India 2025-2026

Social media platforms

4
  • Premium Statistic Weekly time spent using social media APAC 2026, by country
  • Premium Statistic Social media market share Asia May 2026, by platform
  • Premium Statistic Commonly used platforms for influencers Asia 2022, by country
  • Premium Statistic Distribution of influencer marketing campaigns Asia 2019-2022, by platform

Influencers

4
  • Premium Statistic Share of social media influencers by number of followers Asia 2022, by country
  • Premium Statistic YoY growth of social media influencers Asia 2022, by vertical
  • Basic Statistic Most-subscribed YouTube channels Asia 2026
  • Basic Statistic Most followed Instagram accounts APAC 2023

Audience

3
  • Premium Statistic Share of people who follow social media influencers APAC 2023, by country and gender
  • Premium Statistic Impact of social media influencers on purchasing APAC 2023, by country and gender
  • Premium Statistic Consumer interest in influencer and brand collaborations APAC 2023, by country

Consumer behavior and preferences

5
  • Premium Statistic Reasons for purchasing influencer-endorsed products APAC 2023, by country
  • Premium Statistic Reasons for not purchasing influencer-endorsed products APAC 2023, by country
  • Premium Statistic Top influencer types prompting purchase decisions APAC 2023, by country
  • Premium Statistic Top product types purchased due to influencers APAC 2023, by country
  • Premium Statistic Acceptable price hikes for influencer products APAC 2023, by country
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