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Digital advertising in India

Statistics report about the digital advertising in India

This report presents a range of statistics and insights about the digital advertising industry in India. Besides an overview of India's advertising market, a chapter each has been dedicated to trending digital advertising platforms followed by ad spend shares on channels and formats. The report ends by delving into influencer advertising practices and trends that have significantly impacted the industry.

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Table of contents

Overview

5
  • Premium Statistic Value of the digital media market in India 2016-2028
  • Premium Statistic Market size of digital advertising industry in India 2016-2027
  • Basic Statistic Digital advertising revenue in India 2018-2028
  • Premium Statistic Share of direct and programmatic ad spends in digital ad industry India 2016-2027
  • Premium Statistic Digital ad spend share India 2025, by industry

Emerging advertising platforms

7
  • Premium Statistic Number of users reached by ads on select social media India 2025
  • Premium Statistic Distribution of digital ad market in India FY 2021-2022, by platform ecosystem
  • Premium Statistic Leading digital advertising platforms in India 2024, by type
  • Premium Statistic Leading web publishers in India Q1 2025, by ad impression share
  • Premium Statistic Share of ad spending and time spent on Indian digital platforms FY 2024
  • Premium Statistic CPM across digital ad platforms in India H1 FY 2024, by sector
  • Premium Statistic CTR across digital ad platforms in India FY 2023, by sector

Expenditure by channel

4
  • Premium Statistic Share of media ad spends in India 2016-2027, by channel
  • Premium Statistic Distribution of telecom ad expenditure in India 2025, by channel
  • Premium Statistic Distribution of FMCG advertising expenditure India by channel 2025
  • Premium Statistic Distribution of e-commerce ad expenditure in India 2025, by channel

Expenditure by format

4
  • Premium Statistic Share of digital ad spends India 2025, by format
  • Premium Statistic Distribution of FMCG digital advertising expenditure India 2025, by format
  • Premium Statistic Distribution of e-commerce digital advertising expenditure in India 2025, by format
  • Premium Statistic Distribution of consumer durables digital ad expenditure in India 2024, by format

Influencer advertising

5
  • Premium Statistic People that purchased influencer endorsed product India 2023
  • Premium Statistic Types of influencers whose endorsed products were purchased India 2023
  • Premium Statistic Reasons for purchasing influencer endorsed products India 2023
  • Premium Statistic Influencer marketing spend share India FY 2023, by tier
  • Premium Statistic Virtual tip revenue opportunity on Indian entertainment platforms FY 2024-2029

Social media advertising

4
  • Premium Statistic User attitudes to social media ads India 2025
  • Premium Statistic Reasons to interact with social media ads India 2025
  • Premium Statistic Most impactful social media ad types India 2025
  • Premium Statistic Purchases made after watching social media ads India 2025
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