According to a survey on influencer marketing in 2025, Instagram was the most preferred platform for influencer campaigns in India, with almost all influencers using it. YouTube ranked second but at a considerable distance. Both platforms offered wider reach and higher engagement rates than their competitors. By comparison, Pinterest, Snapchat, and Threads were among the least preferred channels for influencer marketing.
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Influencer. (December 15, 2025). Leading social media platforms for influencer marketing across India in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1241426/india-popular-influencer-marketing-platforms/
Influencer. "Leading social media platforms for influencer marketing across India in 2025." Chart. December 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1241426/india-popular-influencer-marketing-platforms/
Influencer. (2025). Leading social media platforms for influencer marketing across India in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1241426/india-popular-influencer-marketing-platforms/
Influencer. "Leading Social Media Platforms for Influencer Marketing across India in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2025, /statistics/1241426/india-popular-influencer-marketing-platforms/
Influencer, Leading social media platforms for influencer marketing across India in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1241426/india-popular-influencer-marketing-platforms/ (last visited July 21, 2026)
Leading social media platforms for influencer marketing across India in 2025 [Graph], Influencer, December 15, 2025. [Online]. Available: /statistics/1241426/india-popular-influencer-marketing-platforms/
