According to a study on influencer marketing across India in 2024, short-form videos, such as Instagram Reels or YouTube Shorts, were the preferred format in which influencers chose to create and publish content as per over ** percent of respondents. Images or static posts were the next most popular format among Indian content creators.
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Kofluence. (April 11, 2024). Leading types of content created by influencers in India in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1424498/india-preferred-influencer-content-formats/
Kofluence. "Leading types of content created by influencers in India in 2024." Chart. April 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1424498/india-preferred-influencer-content-formats/
Kofluence. (2024). Leading types of content created by influencers in India in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1424498/india-preferred-influencer-content-formats/
Kofluence. "Leading Types of Content Created by Influencers in India in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2024, /statistics/1424498/india-preferred-influencer-content-formats/
Kofluence, Leading types of content created by influencers in India in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1424498/india-preferred-influencer-content-formats/ (last visited July 19, 2026)
Leading types of content created by influencers in India in 2024 [Graph], Kofluence, April 11, 2024. [Online]. Available: /statistics/1424498/india-preferred-influencer-content-formats/
