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Reasons for not purchasing products that were endorsed by an influencer in India in May 2023

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Source

In cooperation with
Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

7,164 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?

The survey question had 2,389 female and 4,775 male respondents.

Citation formats

Reasons for not buying influencer endorsed products India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey by in May 2023, more than half of the participants in India who chose not to purchase influencer-endorsed products did so because of lack of necessity. On the other hand, around ** percent of the respondents did not trust the influencer.
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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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