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Most popular household and personal care brands among women in the United States in the 1st quarter of 2026

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Source

In cooperation with
Release date

June 2026

Region

United States

Survey time period

Q1 2026

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a household & personal care brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

Citation formats

Most popular household and personal care brands among women in the U.S. Q1 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2026

In the first quarter of 2026, the most popular household and personal care brand among women in the United States was dish soap brand Dawn with ** percent of female respondents stating they liked the brand. Reusable sealing bag brand Ziploc followed with a percentage of ** percent.

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Statistics on " The Clorox Company "

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Company figures

8

Leading household care brands

6

Household and personal care market overview

7

Competitors

8

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