* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
Citation formats
Most popular health and beauty brands in Hungary 2023
In 2023, Nivea was the most popular health and beauty brand in Hungary with consumer reach points. Brands in this category recorded considerably lower values compared to other FMCG product categories.
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Kantar Worldpanel. (October 30, 2024). Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. "Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. (2024). Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. "Ranking of Health and Beauty Brands in Hungary in 2023, by Consumer Reach Points (Crp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel, Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP) ÌÇÐÄÆƽâ°æ, /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/ (last visited August 03, 2026)
Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP) [Graph], Kantar Worldpanel, October 30, 2024. [Online]. Available: /statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
