The source adds the following information: "Popularity is the % of people who have a positive opinion of a skincare & cosmetics brand." The results have been weighted to represent the entire population.
The release date is when the data was accessed.
The number of participants was not specified by the source.
Citation formats
Most popular skincare and cosmetics brands among women in the U.S. Q1 2026
In the first quarter of 2026, the most popular skincare and cosmetics brands among women in the United States were Vaseline and Bath & Body Works, with 77 and 70 percent of female respondents stating they liked them.
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YouGov. (May 5, 2026). Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/
YouGov. "Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2026." Chart. May 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/
YouGov. (2026). Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/
YouGov. "Most Popular Skincare and Cosmetics Brands among Women in The United States in The 1st Quarter of 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2026, /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/
YouGov, Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2026 ÌÇÐÄÆƽâ°æ, /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/ (last visited August 05, 2026)
Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2026 [Graph], YouGov, May 5, 2026. [Online]. Available: /statistics/1295901/popular-skincare-and-cosmetics-brands-among-women-in-the-us/
