In 2024, Colgate was the health and beauty brand with the highest penetration rate in the United Kingdom, with over **** percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of over **** and **** percent, respectively.
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Kantar Worldpanel. (June 11, 2026). Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. "Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2024." Chart. June 11, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. (2026). Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. "Household Penetration Rate of Leading Health and Beauty Brands in The United Kingdom (Uk) in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jun 2026, /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel, Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/ (last visited August 05, 2026)
Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2024 [Graph], Kantar Worldpanel, June 11, 2026. [Online]. Available: /statistics/900221/health-and-beauty-brands-penetration-rate-united-kingdom-uk/