Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:Â 1. Population: the number of households in a country. 2. Penetration: the share of households buying a brand. 3. Consumer choice: the number of interactions with a brand across categories in a year.
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Most chosen health & beauty brands in the UK 2024, by consumer reach points
In 2024, in the United Kingdom, Colgate was the leading brand for health and beauty ranked by consumer reach points (a measure of brand penetration and consumer choice), with approximately *** million consumer reach points. Nivea and Dove ranked in second and third place, with ** million and **** million consumer reach points, respectively.
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Kantar Worldpanel. (February 16, 2026). Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions)." Chart. February 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/
Kantar Worldpanel. (2026). Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points in The United Kingdom (Uk) in 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2026, /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/ (last visited August 05, 2026)
Leading 20 health and beauty brands ranked by consumer reach points in the United Kingdom (UK) in 2024 (in millions) [Graph], Kantar Worldpanel, February 16, 2026. [Online]. Available: /statistics/891817/most-chosen-health-and-beauty-brands-united-kingdom-uk/
