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Beauty and personal care e-commerce in the United States

Statistics report on beauty and personal care e-commerce in the United States

This report has been compiled to provide statistical information about beauty and personal care e-commerce in the United States. It provides an overview of the market volume and furthermore contains statistics on leading cosmetics and personal care retailers, shopping behavior, and a spotlight chapter on Gen Z beauty shoppers.

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Table of contents

Overview

8
  • Premium Forecast Revenue of personal care e-commerce in selected countries worldwide 2025
  • Premium Forecast Revenue of cosmetics e-commerce in selected countries worldwide 2025
  • Premium Statistic Top countries for the online beauty and cosmetics industry globally 2024, by traffic
  • Premium Forecast E-commerce revenue in the United States 2025, by segment
  • Premium Forecast Revenue in the beauty, health, personal & household care segment in the United States
  • Premium Forecast Beauty & personal care e-commerce revenue in the United States 2017-2029, by segment
  • Premium Forecast ARPU in the beauty, health, personal & household care segment in the United States
  • Premium Forecast Online and offline split in the beauty and personal care market in the U.S. 2023

Leading stores

5
  • Premium Statistic Top 10 personal care online stores in the U.S. 2025
  • Basic Statistic Top beauty online stores in the U.S. 2025, by net sales
  • Premium Statistic Most visited beauty and cosmetics websites in the U.S. 2026
  • Premium Statistic Top beauty websites in the U.S. 2025, by share of voice
  • Basic Statistic Most well-known beauty and health online shops in the United States 2024

Leading channels

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  • Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2023
  • Premium Statistic Websites or stores shoppers visit when searching new beauty products in the U.S. 2023
  • Basic Statistic Share of consumers who complete beauty purchases online in the U.S. 2026, by channel
  • Premium Statistic Leading purchase channels for beauty shoppers in the U.S. 2023
  • Premium Statistic Leading purchase channels for skincare shoppers in the U.S. 2023
  • Basic Statistic Favorite shopping channels among beauty shoppers in the U.S. 2024
  • Basic Statistic Leading social media platforms for online beauty purchases in the U.S. 2023

Online shopping

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  • Premium Forecast Most popular categories for online purchases in the U.S. 2025
  • Premium Statistic Beauty online shopping frequency in the U.S. 2023
  • Premium Statistic Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day
  • Premium Statistic Most helpful webpage product details when shopping for beauty online in the U.S. 2024
  • Premium Statistic Brand features appealing online beauty and skincare shoppers in the U.S. 2023
  • Premium Statistic Online beauty shoppers who read reviews in the U.S. 2023
  • Premium Statistic Never-tried products as share of online beauty purchases in the U.S. 2023

Users and spending habits

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  • Premium Forecast Users in the beauty, health, personal & household care segment in the United States
  • Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by generation
  • Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by gender
  • Premium Statistic Beauty consumers expected online spending in the U.S. 2024
  • Premium Statistic Beauty product spending intentions in the U.S. 2024, by channel
  • Premium Statistic Average monthly spend on online beauty products in the U.S. 2023

Spotlight: Gen Z shoppers

4
  • Premium Statistic Top Gen Z search and purchase channels for beauty items online in the U.S. 2023
  • Premium Statistic Top factors that influence Gen Z's purchase of beauty products online U.S. 2023
  • Premium Statistic Gen Z monthly online beauty expenditure in the U.S. 2023
  • Basic Statistic Impact of influencers on beauty products purchases among U.S. Gen Z 2026
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