*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point
In 2024, Colgate was by far the most popular health and beauty brand in Latin America in terms of Consumer Reach Points, at million CRPs. That same year, Dove reached million CRPs, which placed it second on the list. Sunsilk|Sedal|Seda completed the list of top three health and beauty brands for Latin America, with million Consumer Reach Points. Colgate was also the most purchased health and beauty brand in Latin America that year.
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Kantar Worldpanel. (March 24, 2026). Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points)." Chart. March 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. (2026). Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Latin America in 2024 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2026, /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/ (last visited August 04, 2026)
Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, March 24, 2026. [Online]. Available: /statistics/1069375/most-popular-health-beauty-brands-latin-america-by-reach/
