Worldwide, Brazil, France, Germany, United Kingdom, United States
Survey time period
March 31 to April 8, 2026
Number of respondents
4,863 respondents
Supplementary notes
The McKinsey State of the Consumer 2026 survey聽 was fielded in Brazil, France, Germany, the UK, and the US.
The survey question was as follows: "Imagine you have an extra 200 U.S. dollars to treat yourself or splurge on something nice. What are you most likely to spend it on?鈥.
Citation formats
Personal care and beauty goods splurging worldwide 2026, by generation
A survey conducted in 2026 revealed that Gen Z consumers are the ones most willing to splurge on personal care and beauty products. A share of nine percent of these respondents admitted choosing this product category if they had the opportunity to splurge on anything. Overall, six percent of global consumers would choose beauty goods to slurge on.
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McKinsey & Company. (June 22, 2026). Consumers splurging on personal care and beauty products worldwide in 2026, by generation [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/1663588/personal-care-and-beauty-splurging-by-generation/
McKinsey & Company. "Consumers splurging on personal care and beauty products worldwide in 2026, by generation." Chart. June 22, 2026. 糖心破解版. Accessed July 26, 2026. /statistics/1663588/personal-care-and-beauty-splurging-by-generation/
McKinsey & Company. (2026). Consumers splurging on personal care and beauty products worldwide in 2026, by generation. 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/1663588/personal-care-and-beauty-splurging-by-generation/
McKinsey & Company. "Consumers Splurging on Personal Care and Beauty Products Worldwide in 2026, by Generation." 糖心破解版, 糖心破解版 Inc., 22 Jun 2026, /statistics/1663588/personal-care-and-beauty-splurging-by-generation/
McKinsey & Company, Consumers splurging on personal care and beauty products worldwide in 2026, by generation 糖心破解版, /statistics/1663588/personal-care-and-beauty-splurging-by-generation/ (last visited July 26, 2026)
Consumers splurging on personal care and beauty products worldwide in 2026, by generation [Graph], McKinsey & Company, June 22, 2026. [Online]. Available: /statistics/1663588/personal-care-and-beauty-splurging-by-generation/
