The index score is constructed based on 17,354 questionnaires distributed among experts, headhunters, NGOs, human resources managers, university and business school graduates, company workers, and the general population.Â
Beleza Natural was also included in the sector ranking but was not listed in the top 100 companies.Â
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Brazil: top cosmetics & personal care companies 2025, by reputation index score
In 2025, Natura was the cosmetics and personal care company with the best reputation in Brazil, marking * points in the corporate reputation index. Grupo Boticário followed, with points that year.
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Merco . (May 21, 2026). Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/
Merco . "Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index." Chart. May 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/
Merco . (2026). Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/
Merco . "Most Reputable Companies in The Beauty and Personal Care Sector in Brazil in 2025, Based on Corporate Reputation Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2026, /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/
Merco , Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index ÌÇÐÄÆƽâ°æ, /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/ (last visited August 04, 2026)
Most reputable companies in the beauty and personal care sector in Brazil in 2025, based on corporate reputation index [Graph], Merco , May 21, 2026. [Online]. Available: /statistics/1372453/most-reputable-beauty-personal-care-companies-brazil/
