The source adds the following information: "Popularity is the % of people who have a positive opinion of a household & personal care brand". The results have been weighted to represent the entire population.
The release date is when the data was accessed.
Citation formats
Most popular household and personal care brands among men in the U.S. Q1 2026
In the first quarter of 2026, the most popular household and personal care brand among men in the United States was Dawn, with 79 percent of male respondents stating they liked it. In the same period, the most popular household and personal care brand among women was also Dawn.
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YouGov. (June 3, 2026). Most popular household and personal care brands among men in the United States in the 1st quarter of 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1288804/popular-household-and-personal-care-brands-among-men/
YouGov. "Most popular household and personal care brands among men in the United States in the 1st quarter of 2026." Chart. June 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1288804/popular-household-and-personal-care-brands-among-men/
YouGov. (2026). Most popular household and personal care brands among men in the United States in the 1st quarter of 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1288804/popular-household-and-personal-care-brands-among-men/
YouGov. "Most Popular Household and Personal Care Brands among Men in The United States in The 1st Quarter of 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2026, /statistics/1288804/popular-household-and-personal-care-brands-among-men/
YouGov, Most popular household and personal care brands among men in the United States in the 1st quarter of 2026 ÌÇÐÄÆƽâ°æ, /statistics/1288804/popular-household-and-personal-care-brands-among-men/ (last visited July 31, 2026)
Most popular household and personal care brands among men in the United States in the 1st quarter of 2026 [Graph], YouGov, June 3, 2026. [Online]. Available: /statistics/1288804/popular-household-and-personal-care-brands-among-men/
