*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of consultation.
Citation formats
Most chosen health & beauty brands in France 2023, by consumer reach points
Most chosen health and beauty brands can be ranked by consumer reach points (a metric to calculate how much interaction a brand has with its consumers). In 2023, Signal was the leading brand for health and beauty in France, with approximately **** million consumer reach points. Le Petit Marseillais and L'Oreal Paris ranked in second and third place, with ** million and **** million consumer reach points, respectively.
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Kantar Worldpanel. (August 21, 2024). Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/900272/most-chosen-health-and-beauty-brands-france/
Kantar Worldpanel. "Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions)." Chart. August 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/900272/most-chosen-health-and-beauty-brands-france/
Kantar Worldpanel. (2024). Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/900272/most-chosen-health-and-beauty-brands-france/
Kantar Worldpanel. "Leading Health and Beauty Brands Ranked by Consumer Reach Points in France in 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Aug 2024, /statistics/900272/most-chosen-health-and-beauty-brands-france/
Kantar Worldpanel, Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/900272/most-chosen-health-and-beauty-brands-france/ (last visited August 05, 2026)
Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: /statistics/900272/most-chosen-health-and-beauty-brands-france/
