In 2023, Diana was the most chosen FMCG brand in the health and beauty category in urban areas in Vietnam, having *** million Consumer Reach Points (CRP), followed by P/S with *** million CRP. P/S is a brand by Unilever, specializing in dental care products.
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Kantar Worldpanel. (March 24, 2026). Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2023, by Consumer Reach Points (CRP) (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2023, by Consumer Reach Points (CRP) (in millions)." Chart. March 24, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. (2026). Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2023, by Consumer Reach Points (CRP) (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Health and Beauty Category in Urban Areas in Vietnam in 2023, by Consumer Reach Points (Crp) (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2026, /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2023, by Consumer Reach Points (CRP) (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/ (last visited August 05, 2026)
Most chosen FMCG brands in health and beauty category in urban areas in Vietnam in 2023, by Consumer Reach Points (CRP) (in millions) [Graph], Kantar Worldpanel, March 24, 2026. [Online]. Available: /statistics/1244744/vietnam-most-chosen-health-and-beauty-fmcg-brands-urban-areas-penetration-rate/