Excludes incentives from vendors and start-up advertising expense.
Figures have been rounded. As of the last day of the respective fiscal year. The source specifies that their fiscal years consist of the 52- or 53-week periods ending on the Saturday closest to January 31.
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Ulta Beauty. (March 27, 2026). Advertising expenses of Ulta Beauty in the United States from 2013 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/671208/ulta-beauty-ad-spend-us/
Ulta Beauty. "Advertising expenses of Ulta Beauty in the United States from 2013 to 2025 (in million U.S. dollars)." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/671208/ulta-beauty-ad-spend-us/
Ulta Beauty. (2026). Advertising expenses of Ulta Beauty in the United States from 2013 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/671208/ulta-beauty-ad-spend-us/
Ulta Beauty. "Advertising Expenses of Ulta Beauty in The United States from 2013 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/671208/ulta-beauty-ad-spend-us/
Ulta Beauty, Advertising expenses of Ulta Beauty in the United States from 2013 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/671208/ulta-beauty-ad-spend-us/ (last visited July 22, 2026)
Advertising expenses of Ulta Beauty in the United States from 2013 to 2025 (in million U.S. dollars) [Graph], Ulta Beauty, March 27, 2026. [Online]. Available: /statistics/671208/ulta-beauty-ad-spend-us/
