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Leading health and beauty brands in Asia in 2024, by household penetration rate

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Sources

Release date

September 2025

Region

Asia, APAC

Survey time period

2024

Supplementary notes

Release date refers to the date of last access.

Citation formats

Leading health and beauty brands Asia 2024, by household penetration rate

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2025

In 2024, Colgate was the leading health and beauty brand among consumers in Asia, with the highest household penetration rate of about ***percent. Lux, a brand developed by Unilever, followed with a household penetration rate of about percent.

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Statistics on " Beauty and personal care in Southeast Asia "

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Other statistics that may interest you Beauty and personal care in Southeast Asia

Overview

4

International trade

3

Personal care

3

Skin care

4

Cosmetics

5

Consumer behavior

4

Leading brands

4

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Topics

Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
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