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Distribution of virtual creators on Instagram worldwide as of October 2022, by industry

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Sources

In cooperation with
Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Virtual creators on Instagram 2022, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

As of October 2022, roughly a third of virtual creators worldwide could be classified as fashion industry creators based on their interests, content, and campaigns. Entertainment ranked second, with ** percent of virtual creators. Beauty and consumer electronics followed, with ** percent and **** percent, respectively.

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Topics

Beauty and cosmetics advertising in the U.S.Beauty and personal care e-commerce in the United StatesBeauty industry in JapanBeauty and personal care industry in IndiaBeauty services in Japan
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